"People look at Supy as an inventory system. I look at it as a system that lets us focus on hospitality - because Supy does the back end for us."

Overview

CQ French Brasserie is a homegrown Dubai brand built on a simple but uncompromising idea - Consistent Quality, every service, every location. Founded by Rosy Hospitality, CQ has grown from a single JLT outpost into a three-location operation spanning Movenpick JLT, Grand Millennium Barsha Heights, and Time Out Market. The brand was named Best Casual Restaurant at the Time Out Dubai Restaurant Awards 2026.

Running a French brasserie concept across Dubai - with premium sourced ingredients, a full bar programme, and a kitchen that cannot afford to run short on a Saturday night - is where the operational challenge begins.

Challenge 1: Manual processes that couldn't keep up with growth

Supy solution: One platform for ordering, stock counting, invoicing, and supplier management across all locations

The challenge: Before Supy, Rosy Hospitality managed inventory the way most independent operators do - manually. Food inventory ran on trust and monthly counts. Bar stock was tracked through a POS system. Invoices were recorded by hand. Suppliers were managed across separate WhatsApp groups, one for each item category. As the group grew across multiple concepts and locations, the process didn't scale with it.

The Supy solution: Supy replaced the fragmented manual system with a single platform. Ordering, stock counting, invoice posting, and supplier management now run from one place - accessible on any team member's phone. Suppliers registered on Supy are automatically verified against Dubai Municipality records, removing a layer of manual vetting. The bar team now completes weekly inventory counts independently, without the need for external auditors.

Impact

• All suppliers consolidated onto one platform - WhatsApp groups eliminated
• Bar team completing weekly stock counts independently, on the app
• Non-F&B items (plates, cutlery, equipment) now tracked in Supy alongside food and beverage
• Ordering, counting, and invoice posting all happen in real time from a single device

Challenge 2: Missing bar stock and the cost of not knowing

Supy solution: Real-time bar inventory visibility that replaced third-party audits

The challenge: Without a reliable bar inventory system, Rosy Hospitality was paying for external auditors to count beverage stock. When the results came back, the numbers told a story they hadn't expected - AED 10,000 to 20,000 worth of beverage items were unaccounted for. The problem wasn't just financial. Without real-time visibility, the team had no way to catch the issue early, investigate the cause, or prevent it from happening again.

The Supy solution: Supy gave the bar team the tools to run their own weekly inventory counts - accurately, quickly, and without external help. Real-time stock visibility means discrepancies are caught as they happen, not weeks later. The team now has a live view of what's in stock, what's been sold, and what doesn't add up - before it becomes a costly problem.

Impact

• AED 10,000–20,000 in missing beverage stock identified after switching to Supy
• Third-party bar auditors no longer required
• Bar team runs weekly counts independently using the Supy app
• Real-time visibility means variances are caught and explained, not absorbed

Challenge 3: Complex procurement planning and production at scale

Supy solution: AI invoice scanning connected directly to QuickBooks

The challenge: For the purchasing team, processing supplier invoices was a time-consuming weekly task. Every delivery generated a paper invoice that had to be manually entered, reconciled, and passed to the accounting team for review. The process took approximately one week from delivery to reconciled record - creating a lag between what was spent and what the books showed.

The Supy solution: Supy's AI invoice scanning changed the process entirely. When a delivery arrives, the purchasing team takes a photo of the invoice on their phone. Supy reads it automatically and transmits the data directly to QuickBooks. What previously took a week now takes approximately one minute. The accounting team receives accurate, real-time purchase data without chasing paper.

Impact

• Invoice processing time reduced from one week to one minute
• Direct integration between Supy and QuickBooks - no manual reconciliation
• Accounting team receives real-time purchase data without manual input
• Purchasing team freed from administrative backlog

Challenge 4: Giving chefs a system they'd actually use

Supy solution: A mobile-first platform that fits into the kitchen workflow

The challenge: Before Supy, recipe management meant thousands of Excel sheets, files emailed back and forth, and a Google Drive no one could keep organised. Ordering was done on memory and instinct. There was no reliable way to set par levels, track what was running low, or give the kitchen a KPI they could actually own.

The Supy solution: Supy's mobile-first design meant the culinary team could adopt it without disruption. Chefs log in with a phone number and OTP - no training sessions, no complex onboarding. The entire recipe library for all three locations lives in one place, accessible to every team member from their phone. Morning ordering takes two to three minutes. Par levels are set per location, and the team can see at a glance whether stock will hold for the next service.

Impact

• Chefs completing morning ordering in 2–3 minutes on the Supy app
• Full recipe card library for all three locations accessible from one phone
• Par levels set per location - no more 86'd items mid-service
• Kitchen team has a measurable KPI for the first time: par level compliance

Summary

Rosy Hospitality came to Supy running three CQ locations on a patchwork of manual processes - WhatsApp groups, paper invoices, Excel sheets, and third-party auditors. The shift to Supy didn't just tidy up the back of house. It revealed problems that were costing real money, gave every team member a tool they could use from their phone in minutes, and freed the operation to focus on what CQ is actually built for - consistent quality, every time.

As Andy Salas puts it: "People look at Supy as an inventory system. I look at it as something that lets us do more front-facing work - because Supy does the back end for us."