Your restaurant’s profitability depends on how you manage your food cost and set the prices for your various menu items. Price a dish too high, and customers won’t order it. Price a dish too low, and your food cost percentage might become too high, meaning you won’t generate enough revenue to cover your costs. This is why finding the balance between the actual food cost of ingredients in your recipes and the price you are selling your menu items at is key. Ultimately, keeping track of your food costs will strengthen your ability to set menu prices intelligently and maximize revenues.
In this article, we’ll explain what the food cost percentage is and how to calculate it. We’ll talk about how Anthony’s Shawarma Joint calculated theirs, and we’ll address the common misconceptions that come with figuring out what a good food cost percentage is (spoiler alert ! The answer is : it depends 😀)
Here’s what’s on the menu :
In simple terms, the food cost percentage of a restaurant is the ratio of the cost of the ingredients bought to the revenue generated by the menu items sold, over a period of time.
For a single menu item, the theoretical food cost percentage would look like this :
The calculate the theoretical food cost percentage of several menu items sold over a period of time, the formula would look like this :
The food cost percentage is a number that every restaurant owner needs to know in order to make decisions about menu item prices, menu item profitability, overall menu profitability, overall costs, and portion sizing.
But… the formulas mentioned above are just theoretical values. The theoretical food cost percentage works in an ideal world where every ingredient is perfectly portioned, which doesn’t happen often.
This is where the actual food cost percentage comes in, where the value is calculated by looking into the global (vs singular) consumption of ingredients, over the revenue generated by the menu items sold.
First, let’s find the total cost of the ingredients per serving.
Anthony’s Shawarma Joint is known for its chicken shawarma, which is comprised of 100 grams of chicken thighs, 10 grams of pickles, 5 grams of tahini, 5 grams of tomatoes, and 1 piece of arabic pitta bread of flour.
Anthony spends $10 for 1 kilogram chicken thigh when purchasing his ingredients from his food distributor. He figures that 100 grams (or 0.1 kg) of chicken thigh for his chicken shawarma costs his restaurant $1. The cost per serving of the remaining ingredients of the shawarma is calculated similarly by Anthony:
The sum of all the ingredients used in Anthony’s famous chicken shawarma recipe amounts to $2.00.
That’s his theoretical food cost per serving.
We divide the theoretical cost of his ingredients ($2.00) to the selling price of his chicken shawarma, which in this case is $8.00.
$2.00 / $8.00 = 0.25, or 25%
The theoretical food cost percentage of Anthony’s chicken shawarma (given the perfect portioning of ingredients) is 25%.
Now, time for a reality check !
The actual food cost percentage comes into play when the calculation involves a large quantity of items sold, and the calculation is often done over a certain period of time (weekly, monthly…). So why don’t you do it per item ? Well, simply because it would take a long, long time to do so. You’d have to measure each ingredient used every time you’d create an recipe, and that’s just not realistic !
The actual food cost percentage formula is the actual food cost divided by the revenue generated during a specific period (i.e. first day of the month, to last day of the month).
It is necessary to first have the follow values to calculate the actual food cost percentage :
This is what the actual food cost percentage formula looks like :
Let’s now assume that Anthony’s Shawarma Joint sells 100 chicken shawarmas, and assume the below:
Actual Food cost percentage = ($200 + $220 – $160) / $800
Actual Food cost percentage = ($260 / $800)
Actual Food cost percentage = 0.325 or 32.5%
Anthony’s Shawarma Joint has an actual food cost percentage of 32.5% for the month, which means that 32.5% of its revenue was used to pay for the actual quantities of ingredients used to make the 100 shawarmas that were sold during the month.
That’s higher than his ideal or theoretical food cost percentage of 25% that was set by Anthony while creating the recipe.
The difference between actual and theoretical food cost percentage, which in this case is 7.5%, is known as your food cost variance.
The closer the variance is to zero, the better. The comparison between the actual and theoretical food cost percentage gives you an understanding of whether or not your food cost is under control.
Food cost control is a crucial task in all food-related businesses. Food cost can fluctuate at any given time due to external factors, which vary from supply chain issues to inflation. It is key to stay on top of your food cost to ensure the profitability of your restaurant. Several strategies can be put in place in order to control food cost :
1. Supplier Management: Build a relationship with reliable suppliers. Reliability can be measured by how a supplier treats you over time. Are they consistent with their pricing ? Do they offer you bulk discounts ? Do they provide flexible payment solutions when times are tough ? One of the ways you can control food cost is to ensure stability on the supply side.
2. Menu Engineering: It is a great way to monitor the profitability of your recipes and ensure you don’t sell dishes at a loss. Keeping track of the cost of your ingredients and the price of your recipes means you can adapt your menu based on the performance of your dishes. Low-profit items can be tweaked by reviewing portions, or ingredient prices in order to reduce the food cost of the menu item.
3. Food Waste Reduction: Yes, reducing food waste is another direct way to reduce and control food cost. Ways to minimize food cost include opting for a data driven restaurant inventory management platform that tracks waste source to fix and address them. It also includes staff training to better portion dishes when customers have trouble finishing their plate. Chefs can also be trained to be more accurate and less wasteful when preparing ingredients, such as meats.
4. Optimize Your Inventory Turnover Rate: Your inventory turnover rate can be a great metric to monitor to analyze the control you have over your inventory, and indirectly, over the control over your food cost. A well managed inventory means there is a reduced risk of overstocking, which could be a source of wastage, and therefore a source of uncontrolled food cost. Controlling food cost starts with the efficient management of your inventory.
In summary, food cost control starts with a tightening of your restaurant operations and management. Controlling your food cost can be done through enhanced supplier management, menu engineering, inventory management, and the reduction of food waste. Food cost control won’t have anywhere else to hide !
Restaurant food costs can vary between 20% and 35%, depending on the restaurant’s segment (Fine Dining, QSR, Casual Dining, Cloud Kitchen), menu size, and target customer. It’s a popular misperception that restaurants should strive for a specific, ideal food cost percentage. A healthy percentage might actually differ significantly based on the goods you offer, how you manage food costs, and the market you service.
In the example below, this restaurant increased its net profit margin by 10% by reducing his food cost from 35% to 25%:
Recommended read : What Is Food Cost Variance & How To Control It.
If the actual food cost in your restaurant is higher than the theoretical food cost, one or more of the following reasons can be to blame:
Using technology, and a smart inventory system can help you pin down where your operation is leaking, and cure any of the issues mentioned above, in turn ensuring your profits are maximised.
Let’s assume Anthony’s variance was close to zero, meaning his actual food cost percentage is 25%. When comparing his numbers with his peers, he realizes that his cost of food is drastically higher than industry standards. He now wants to capitalize on this opportunity to further increase his gross profits, by exploring the one of the several options below :
In either of the options above, it’s critical to exercise caution and keep an eye on how your tweaks affect sales. When food costing is done properly, sales will pay your continuing restaurant expenses and provide you with extra cash to put in the bank and pay out dividends.
Mastering food costs is an integral component of running a successful restaurant operation. Understanding and optimizing your food cost percentage can drive profitability, ensuring that your establishment remains financially robust. Here are some practical steps to enhance your food cost metrics:
1. Reassess Menu Pricing: Your food cost percentage can be a valuable guide when setting menu prices. While it’s essential to ensure that your dishes are competitively priced, also consider other operational expenses like staffing and rent in your pricing strategy.
2. Dive Deep with Menu Engineering: Implementing menu engineering can be transformative. It involves a thorough analysis of both the profitability and popularity of your dishes. By understanding the costs associated with each dish and juxtaposing that against its demand, you can make informed decisions about which items to spotlight, modify, or potentially remove. Redesign your menu to emphasize those dishes that are both popular and profitable, utilizing strategic descriptions and visuals to entice customers.
3. Combat Food Waste: Excessive food waste is not only environmentally detrimental but also drains restaurant revenues. Addressing wastage can stem from various strategies such as optimizing inventory management, crafting special dishes to utilize surplus ingredients, or introducing limited-time offers. By reducing waste, you can simultaneously decrease food costs and contribute positively to the environment.
4. Reevaluate Supplier Agreements: While loyalty is valued in the supplier-restaurant relationship, it’s always worthwhile to periodically assess the market. Exploring alternative suppliers might lead you to better pricing for the same quality of ingredients. If switching suppliers isn’t feasible, consider renegotiating rates with your current partners.
5. Refine Portion Sizes: If you notice consistent leftovers or customers rarely finishing their meals, it might be an indication to revisit your portion sizes. Offering varied portion options can cater to different customer preferences, reduce wastage, and ensure cost-effective inventory utilization.
6. Embrace Technological Solutions: Leveraging the right technology can streamline your operations and offer insights for cost optimization. Integrating a Point of Sale (POS) system combined with advanced inventory management software can provide real-time data, helping you swiftly identify areas for improvement.
Regularly reviewing and adjusting your food cost percentage through these strategies can significantly influence your restaurant’s profitability. This proactive approach not only assures better financial outcomes but also creates avenues for expansion and growth in the dynamic world of food and beverage operations.
Although it may seem like a burden, maintaining strict control over your restaurant’s food cost percentages ensures that you can cover your expenses and make a profit on every sale. Every dollar counts in a sector where profit margins are notoriously thin.
In summary, here’s how to be in control of your food cost for your restaurant:
Supy is a data-driven restaurant inventory management software built to cut costs. We empower restaurant owners with a suite of 6 modules covering all operations in the back-of-house, including inventory management. Our suite of built-in, real-time dashboards help restaurant owners reduce their food cost percentage by setting up alerts around food cost percentage at a Menu Item Level, understanding food cost percentage on all menu items, and monitoring Menu Profitability in real time.