"30 or 300 branches, we're staying with Supy. We know it's accurate, we know it works. That's not something you walk away from."

Overview

Mama'esh started with a stone oven and a simple idea - bring Palestinian street food to the UAE, without compromise. A decade later, the brand operates 23 branches across Dubai and Sharjah, two central kitchens, and a warehouse. It was the official restaurant partner of the Palestine Pavilion at Expo 2020 Dubai.

Every branch still uses the same organic flour, the same wood-fired process, and ingredients sourced directly from Palestinian family farms. Keeping that standard consistent across that footprint is where the operational challenge begins.

Challenge 1: No inventory system Mama'esh could trust

Supy solution: A single, dedicated platform with accurate numbers across all locations

The challenge: Before Supy, Mama'esh cycled through four to five different inventory systems. None had the complete feature set needed to run a multi-site operation with central kitchen production, warehouse management, and branch-level stock tracking simultaneously. The team fell back to Excel - and did not trust the numbers any system produced.

The distrust compounded over time. When variances appeared, branch teams would attribute discrepancies to the system rather than their own processes. Management could not tell the difference between a real operational problem and a system error.

The Supy solution: Supy is a dedicated inventory platform - not a module bolted onto a POS or ERP. It gave Mama'esh branch-level stock tracking, central kitchen management, sub-recipe production, yield management, and real-time cost visibility in one place.

Impact

• Full trust in inventory numbers for the first time across all 22 branches
• Management can identify the exact source of any variance - supply chain, usage, or wastage
• Branch teams can no longer blame discrepancies on the system
• Faster corrective action when issues are identified

Challenge 2: COGS visibility took weeks and required dedicated headcount

Supy solution: Real-time cost of goods, visible the next day

The challenge: Calculating COGS across 22 branches, two central kitchens, and a warehouse required a dedicated employee whose only job was consolidating inventory data. Even then, results took one to two weeks from the date of the actual count.

Stock counts required printing 20-25 pages per branch - most listing items irrelevant to that location - and three people spending two to three days completing each count. Daily and shift counts ran on top of month-end, creating significant administrative burden across the operation.

The Supy solution: With Supy, COGS are visible the next day. Stock counts are handled by one person in two to three hours, using a location-specific item list. Daily and shift counts have been eliminated entirely - the team trusts the system enough to count monthly only. Integration with Xero means purchases and returns flow automatically, eliminating the need for an additional accounting hire.

Impact

• COGS visibility: from 1-2 weeks to next day
• Stock counts: 3 people over 2-3 days reduced to 1 person in 2-3 hours
• Daily and shift counts eliminated - monthly only
• Dedicated COGS calculation headcount no longer required
• Foodics and Xero integration removes manual reconciliation entirely

Challenge 3: Complex procurement planning and production at scale

Supy solution: Branch-level usage forecasting, sub-recipe yield management, and accurate cost data

The challenge: Mama'esh imports key ingredients directly from Palestine - including seasonal olive oil with lead times of 30 days to six months depending on border conditions. Without accurate usage data per branch, procurement planning required months of runway. The team had to begin forecasting in September for a harvest season that only starts in November. Production scale added further pressure - tracking what goes in, what comes out, and what each branch actually needs - was increasingly difficult as the network grew.

The Supy solution: Supy's branch-level usage reports allow the team to pull actual consumption per branch and forecast seasonal procurement against their expansion plan. Palestinian olive oil planning that previously needed months of lead time can now be completed in weeks.

For production, Supy's sub-recipe feature handles the complexity automatically. The team creates the sub-recipe once, and the system accounts for production when any branch selects that item - replacing a manual paper-based process. The Head of Operations described it as a feature not available in any other system they evaluated, including enterprise platforms.

Impact

• Palestinian olive oil procurement planning compressed from months in advance to weeks
• Production yield management fully automated via sub-recipe - not found in any other system evaluated
• True food cost revealed by accurate inventory data for the first time
• AI invoice scanning means deliveries update inventory automatically - no manual entry

Summary

Mama'esh came to Supy after exhausting every alternative - four to five systems and ultimately a return to Excel. Within 30 days of implementation, led by a single person, the team completed their first full inventory cycle with numbers they could finally trust.

Today Mama'esh runs 22 branches, two central kitchens, and a warehouse on Supy - and has confirmed that any future franchise will be required to use it. The operational foundation is in place for wherever the brand goes next.