"Supy are easy to work with, easy to reach, and actually listen. That’s rare.”
50% reduction
in Stock-Take Time
100% COGS visibility
Clear weekly view across all stores
“Since we implemented Supy, our COGS has come down. More importantly, we finally understand what’s behind that number.”
Overview
Dough Bros is one of Hong Kong’s fastest-growing sourdough pizza brands, operating 31 locations alongside a production unit. As the group scaled rapidly, the team needed better visibility of food cost, more reliable stock data, and systems that store teams could use consistently - without slowing down operations.
Challenge 1: Stock-takes were slow, manual, and unreliable
Supy solution: Fast, app-based stock-taking teams actually use
The challenge
Monthly stock-takes using the POS took 3–4 hours, required manual note-taking, and could only be completed by one person at a time. This made stock-takes difficult to execute consistently and reduced confidence in the data used for COGS decisions.
The Supy solution
Supy enabled fast, mobile stock-taking, allowing multiple staff to count simultaneously with no duplication or bottlenecks. Stock-takes became simpler to complete correctly - even for part-time staff.
Impact
- 50% reduction in stock-take time
- Stock-takes reduced from 3–4 hours to ~1.5 hours
- Multiple staff counting at the same time
Challenge 2: No clear visibility into COGS
Supy solution: One source of truth for stock, usage, and wastage
The challenge
Inconsistent counting, manual workflows, and fragmented reporting meant Dough Bros couldn’t reliably track food cost or understand what was driving changes across stores.
The Supy solution
Supy unified stock, recipes, wastage, and usage into a single system, giving management a credible, shop-level view of COGS and the confidence to set targets and take action.
This visibility also helped surface store-to-store variance and operational behaviours that were previously hard to spot or measure consistently.
Impact
- 100% COGS visibility
- Clear weekly view across all stores
Challenge 3: Enterprise systems slowed down rollout
Supy solution: Fast onboarding with hands-on APAC support
The challenge
A competing enterprise system required extensive meetings, slow progress, and rigid processes - making it unsuitable for a fast-scaling brand.
The Supy solution
Supy onboarded all locations quickly and supported the team through setup with responsive, regionally focused support. New stores could be activated with minimal operational effort.
Impact
- 31 stores onboarded quickly
- Simple rollout with minimal disruption to operations
Summary
With Supy, Dough Bros reduced the time and friction associated with stock-taking, gained full visibility into COGS across all locations, and implemented a system that could scale with the business - without adding operational complexity for store teams.
