Supy vs MarketMan
Supy and MarketMan both help restaurants manage inventory and control food costs, but they were designed for very different stages of growth. MarketMan is a solid choice for single-site restaurants. Supy is purpose-built for multi-branch groups that need centralised control from day one. Here’s how they stack up.
MarketMan
- Legacy platform built 15+ years ago, with slow development cycles
- Built for single sites, adapted for groups
- Self-service onboarding with limited implementation support
- Separate logins for HQ and branches
- Manual-first - data entry, little automation
- Limited user permissions and controls for scaling operations
- Extra fees for integrations and add-ons
Supy
- Modern platform with weekly feature releases
- Purpose-built for multi-branch from day one
- Hands-on implementation and support from hospitality professionals
- Single login across every outlet and brand
- AI & automation first - replaces manual work
- 200+ permissions with advanced policies & approval workflows
- All integrations included, no hidden fees
Feature-by-feature comparison
Mobile & web-based supplier ordering
Wastage tracking
Stock transfers
Recipe costing & management
Actual vs. Theoretical reporting
Smart ordering recommendations
Single-login multi-branch management
AI-powered invoice processing
Automated credit notes & dispute resolution
200+ granular user permissions
Recipe backdating & scheduling
Full stock movement audit trail
Integrated allergen management
Centralized supplier management
Comprehensive Central Kitchen & CPU management
POS & Accounting integrations
Parent-child POS bundle tracking
Modifier return-to-stock
Sales type recipe linking
Databricks data warehouse & Delta Share
Live integration health monitoring
Hands-on guided onboarding
Unlimited training
24/7 Support
Why 3000+ teams
have switched to Supy
controls
costs
manual tasks
decisions
Food cost reduction
“Recording supplier invoices so accurately couldn’t be easier. We’ve accurately tallied suppliers statement of accounts and easily pinpointed mismatches, in turn cutting down our costs and saving us hours.”
“Supy is the must-have F&B partner for new restaurants needing to measure performance fast and adapt to thrive. Value-adding solution, seamless integrations, time-saving professional services.”
“Supy increased our margins. It helped us reduce our costs, boost productivity, and maximize profitability.”
“Just went through our Supy data now that we've got a few months of history - food cost has dropped from 39% to 33%, and variance is down from 15% to 9%. Happy with that after just a couple of months! ”
High performer 2025
Switching is easier than you think
Our migration team handles the technical details so you can focus on your restaurant
Migration
planning
Data
transfer
Team
training
Your questions answered
Everything you need to know about Supy — from setup to integrations, pricing, and daily use. If it’s not covered here, just ask.
Supy was purpose-built for multi-branchrestaurant groups from day one, while MarketMan was originally designed for standalone restaurants and later added an HQ module. In practice, this means Supy provides a more comprehensive feature set, well suited to complex operations. MarketMan requires separate log-ins for HQ and individual branches. Supy also offers over 200 user permissions, up to 5 levels of approval workflows, and franchise-specific policies - controls that MarketMan does not match in depth.
Supy uses AI-powered invoice scanning built on Gemini and Claude, processing invoices in approximately 5 seconds with auto-population and smart supplier matching. During onboarding, Supy’s teamtrains the AI on each supplier’s specific invoice format, achieving 96%+accuracy. MarketMan’s invoice processing relies on manual data entry teams and imposes caps on the number of invoices processed. Supy also handles credit notes and negative invoices to Xero, which MarketMan does not support.
Yes. Supy’s onboarding team manages themigration in phases to minimize disruption: procurement and supplier setup first, then invoice and accounting integration, followed by recipes and variance analysis. Supy’s team handles supplier invoice training, recipe configuration, and outlet-specific customization as part of the onboarding. This phased approach means your operations team can adapt gradually rather than facing a disruptive all-at-once switch.
Yes. Supy maps allergen associations directly to each ingredient, so when recipes are built, allergen information automatically pulls through to every dish. MarketMan does not offer integrated allergen management, which means teams must manually track and enter allergen data for each ingredient separately - creating both a compliance risk and a significant time burden for multi-branch operations.
Supy provides hands-on, guided onboarding with a dedicated team that configures suppliers, trains the AI on your specific invoices, sets up recipes, and customizes settings per outlet. MarketMan follows a primarily self-service onboarding model, where teams are expected to handle setup and configuration independently. Supy also actively seeks customer feedback to drive product development and ships regular feature releases.
Restaurant groups that have used MarketMan for several years are evaluating Supy due to a combination of factors: limited product development, a legacy user interface, reliance on manual invoice processing, and limited controls for multi-branch operations. Supy’s modern architecture, AI automation, and group-first design address these gaps directly.
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Join 3000+ restaurant operators cutting costs, streamlining operations and making smarter decisions with Supy.
