Platform comparison

Supy vs MarketMan

Supy and MarketMan both help restaurants manage inventory and control food costs, but they were designed for very different stages of growth. MarketMan is a solid choice for single-site restaurants. Supy is purpose-built for multi-branch groups that need centralised control from day one. Here’s how they stack up.

Switch to Supy
Compare features
Key Differences

MarketMan

  • Legacy platform built 15+ years ago, with slow development cycles
  • Built for single sites, adapted for groups
  • Self-service onboarding with limited implementation support
  • Separate logins for HQ and branches
  • Manual-first - data entry, little automation
  • Limited user permissions and controls for scaling operations
  • Extra fees for integrations and add-ons
Key Differences

Supy

  • Modern platform with weekly feature releases
  • Purpose-built for multi-branch from day one
  • Hands-on implementation and support from hospitality professionals
  • Single login across every outlet and brand
  • AI & automation first - replaces manual work
  • 200+ permissions with advanced policies & approval workflows
  • All integrations included, no hidden fees

Feature-by-feature comparison

Core features
No items found.
Supy
No items found.
MarketMan
No items found.
Technology & integration
No items found.
Supy
No items found.
MarketMan
No items found.
Support & implementation
No items found.
Supy
No items found.
MarketMan
No items found.

Why 3000+ teams

have switched to Supy

Stronger
controls

200+ customisable user permissions, ordering policies and approval workflows to reduce errors and prevent overspend.

Lower food
costs

Track price changes, cut waste and optimize ordering with confidence.

Automate
manual tasks

200+ customisable user permissions, ordering policies and approval workflows to reduce errors and prevent overspend.

Make smarter
decisions

We turn your data into actionable insights, so you can open new locations with consistency, control, and strong margins.

50%

Food cost reduction

“Just went through our Supy data now that we've got a few months of history - food cost has dropped from 39% to 33%, and variance is down from 15% to 9%. Happy with that after just a couple of months! ”

Shaka Cafes
10
locations

High performer 2025

Switching is easier than you think

Our migration team handles the technical details so you can focus on your restaurant

Start migration
1

Migration
planning

We analyze your current Apic Base setup and create a custom migration plan
2

Data

transfer

We migrate all your data with zero downtime to your operations
3

Team

training

Comprehensive training ensures your team is productive from day one

Your questions 
answered

Everything you need to know about Supy — from setup to integrations, pricing, and daily use. If it’s not covered here, just ask.

What are the main differences between Supy and MarketMan?
+

Supy was purpose-built for multi-branchrestaurant groups from day one, while MarketMan was originally designed for standalone restaurants and later added an HQ module. In practice, this means Supy provides a more comprehensive feature set, well suited to complex operations. MarketMan requires separate log-ins for HQ and individual branches. Supy also offers over 200 user permissions, up to 5 levels of approval workflows, and franchise-specific policies - controls that MarketMan does not match in depth.

How does Supy’s invoice processing compare to MarketMan’s?
+

Supy uses AI-powered invoice scanning built on Gemini and Claude, processing invoices in approximately 5 seconds with auto-population and smart supplier matching. During onboarding, Supy’s teamtrains the AI on each supplier’s specific invoice format, achieving 96%+accuracy. MarketMan’s invoice processing relies on manual data entry teams and imposes caps on the number of invoices processed. Supy also handles credit notes and negative invoices to Xero, which MarketMan does not support.

Can I migrate my data from MarketMan to Supy?
+

Yes. Supy’s onboarding team manages themigration in phases to minimize disruption: procurement and supplier setup first, then invoice and accounting integration, followed by recipes and variance analysis. Supy’s team handles supplier invoice training, recipe configuration, and outlet-specific customization as part of the onboarding. This phased approach means your operations team can adapt gradually rather than facing a disruptive all-at-once switch.

Does Supy handle allergen management better than MarketMan?
+

Yes. Supy maps allergen associations directly to each ingredient, so when recipes are built, allergen information automatically pulls through to every dish. MarketMan does not offer integrated allergen management, which means teams must manually track and enter allergen data for each ingredient separately - creating both a compliance risk and a significant time burden for multi-branch operations.

What kind of onboarding and support does Supy provide compared to MarketMan?
+

Supy provides hands-on, guided onboarding with a dedicated team that configures suppliers, trains the AI on your specific invoices, sets up recipes, and customizes settings per outlet. MarketMan follows a primarily self-service onboarding model, where teams are expected to handle setup and configuration independently. Supy also actively seeks customer feedback to drive product development and ships regular feature releases.

Ready to transform your operations?

Join 3000+ restaurant operators cutting costs, streamlining operations and making smarter decisions with Supy.

Book a demo