Supy vs MarketMan

Supy was purpose-built for multi-branchrestaurant groups from day one, while MarketMan was originally designed for standalone restaurants and later added an HQ module. In practice, this means Supy provides a more comprehensive feature set, well suited to complex operations. MarketMan requires separate log-ins for HQ and individual branches. Supy also offers over 200 user permissions, up to 5 levels of approval workflows, and franchise-specific policies - controls that MarketMan does not match in depth.

Supy uses AI-powered invoice scanning built on Gemini and Claude, processing invoices in approximately 5 seconds with auto-population and smart supplier matching. During onboarding, Supy’s teamtrains the AI on each supplier’s specific invoice format, achieving 96%+accuracy. MarketMan’s invoice processing relies on manual data entry teams and imposes caps on the number of invoices processed. Supy also handles credit notes and negative invoices to Xero, which MarketMan does not support.

Yes. Supy’s onboarding team manages themigration in phases to minimize disruption: procurement and supplier setup first, then invoice and accounting integration, followed by recipes and variance analysis. Supy’s team handles supplier invoice training, recipe configuration, and outlet-specific customization as part of the onboarding. This phased approach means your operations team can adapt gradually rather than facing a disruptive all-at-once switch.

Yes. Supy maps allergen associations directly to each ingredient, so when recipes are built, allergen information automatically pulls through to every dish. MarketMan does not offer integrated allergen management, which means teams must manually track and enter allergen data for each ingredient separately - creating both a compliance risk and a significant time burden for multi-branch operations.

Supy provides hands-on, guided onboarding with a dedicated team that configures suppliers, trains the AI on your specific invoices, sets up recipes, and customizes settings per outlet. MarketMan follows a primarily self-service onboarding model, where teams are expected to handle setup and configuration independently. Supy also actively seeks customer feedback to drive product development and ships regular feature releases.

Restaurant groups that have used MarketMan for several years are evaluating Supy due to a combination of factors: limited product development, a legacy user interface, reliance on manual invoice processing, and limited controls for multi-branch operations. Supy’s modern architecture, AI automation, and group-first design address these gaps directly.