"The challenge of growing is keeping consistency. But with the right tools like Supy, scaling is seamless"

Overview

Maiz Tacos is a homegrown Dubai brand built on one uncompromising idea: 100% fresh Mexican food, made from scratch, every single day. Founded by Haider and Luma Al Assam, the brand started as a single food truck in 2017 and has grown into a five-location operation, spanning a central kitchen in Al Quoz, branches in Dubai Hills and JLT, a cloud kitchen in Business Bay, and sister brand Good Burger in DAMAC Hills Mall, alongside a busy catering arm. Good Burger was named Best Burger in Dubai at the What's On Awards 2024.

Running multiple fresh-food concepts across the city, with a central kitchen producing and distributing fresh ingredients to every branch each morning, is where the operational challenge begins.

Challenge 1: Outgrowing Excel and manual costing

Supy solution: One centralized system that unifies recipes, ordering, and reporting across every location

The challenge: Before Supy, the kitchen ran the way most growing operations do, on Excel and manual costing. Head of Culinary Andrea Melendez knew how to cost a recipe by hand, but as Maiz grew to five locations and a central kitchen, that approach stopped scaling. There was no single place to unify recipes, pull reports, or keep track of everything across a business expanding this quickly. Some systems they had seen were not built for the job. Excel alone could not do it.

The Supy solution: Supy gave Maiz one centralized system for ordering, recipes, and reporting, accessible to the whole team from their phones. Orders run through the system, purchasing flows through a clear approval process, and every location works from the same source of truth. What used to live in scattered spreadsheets now sits in one place.

Impact

• Recipes, ordering, and reporting unified in one centralized system
• Whole team operates from their phones, no desktop required
• Purchasing runs through a clear approval workflow controlled by the head of culinary
• Five locations and a central kitchen managed from anywhere

Challenge 2: Keeping recipes consistent across five locations

Supy solution: A centralized recipe library that standardizes every dish, every service

The challenge: For a brand built on fresh, made-from-scratch food, consistency is everything, and it is also the hardest thing to protect when you are growing. With a central kitchen distributing to multiple branches and a team that needs to make every dish exactly the same way, recipe management was a constant challenge. You can train a team many times, but without the right tools, consistency slips.

The Supy solution: Supy's recipe feature became the backbone of the kitchen. Andrea, who has a background in R&D, develops a recipe, records it in Supy with step-by-step instructions, and the team follows the exact same recipe cards at every location. New team members are trained faster, and every dish is made to the same standard, whether it is served in Dubai Hills or JLT.

Impact

• Full recipe library standardized and accessible across all five locations
• Step-by-step recipe cards make training faster and easier
• Consistency protected as the brand scales
• Recipes become the foundation for an organized kitchen

Challenge 3: Controlling suppliers, inventory, and rising costs

Supy solution: Real-time control over purchasing, inventory, and price changes

The challenge: With fresh ingredients arriving daily and prices shifting constantly, staying on top of supplier costs and inventory was difficult. Without visibility into price changes, the team had no easy way to spot when costs were creeping up or to act on it before it affected the bottom line.

The Supy solution: Supy gave the team real-time control over suppliers, inventory, and procurement. When prices change, the team can see it immediately and do something about it. Variance reports, procurement data, and inventory visibility all sit in one place, giving Andrea the information she needs to make decisions with confidence.

Impact

• Real-time visibility into supplier price changes as they happen
• Procurement and variance reports centralized in one place
• Inventory tracked accurately across every location
• Cost increases caught early, not discovered after the fact

Challenge 4: Empowering the team and making decisions with data

Supy solution: A mobile-first tool that makes the team independent and decisions data-driven

The challenge: With five locations, no one person can be everywhere at once. The team needed to be able to order, receive, and manage stock independently, while management retained oversight. And to keep the menu performing, the brand needed to understand what was actually selling.

The Supy solution: Because Supy is mobile-first and easy to use, the team can order and receive products from their phones, with supervision but without management needing to be on site. Andrea manages all five locations from anywhere. For the menu, Supy's menu engineering reports show how monthly specials are performing and which dishes are the best sellers, turning everyday decisions into data-driven ones.

Impact

• Team operates independently from their phones, with management oversight
• All five locations managed remotely from a single system
• Menu engineering reports reveal best sellers and guide menu decisions
• Monthly specials measured on performance, not guesswork

Summary

Maiz Tacos came to Supy as a fast-growing, fresh-food brand that had outgrown Excel and manual costing. With Supy, the team unified their recipes, ordering, and reporting into one system, protected consistency across five locations, gained real-time control over costs and suppliers, and gave their people the tools to work independently. The kitchen runs on a single source of truth, and the brand has the operational foundation to keep growing.

As Andrea Melendez puts it: "If you have your recipes organized, everything else will fall into place. Supy is a tool that can help you organize your kitchen, for sure."