Food Quest Chooses Supy: One Back-of-House Platform for Al Baik, Denny's, TOTÓ, and TATEL

Running one restaurant brand well is difficult. Running four - across QSR, casual dining, and luxury fine dining, each with a different kitchen, cost structure, and guest expectation - is a different order of complexity entirely.

That is the operation Food Quest Restaurants Management runs every day. And this quarter, they chose Supy to power the back-of-house across all of it.

A Decade of Building the Region's Most Recognised Names in F&B

For over a decade, Food Quest has built and managed some of the most recognized names in F&B - structured across three distinct divisions, each operating at a different end of the dining spectrum:

• ServQuest, the group's QSR division, holds the UAE licence for ALBAIK - one of the most anticipated brand entries the region's fast-food market has seen.
• The casual dining division operates the Denny's Middle East master franchise, whose Sheikh Zayed Road flagship drew international attention when NVIDIA co-founder Jensen Huang returned to the brand where NVIDIA was first conceived.
• Leisure Quest, the fine-dining division, is bringing TATEL and TOTÓ - the Spanish and Italian concepts co-founded by Rafael Nadal and Cristiano Ronaldo - to Downtown Dubai's Autograph Collection, with a European pipeline spanning Marbella, Lisbon, London, Paris, Monte-Carlo, and Mykonos.

Under a single roof: QSR, all-day family dining, and internationally backed fine dining. Different guests. Different price points. Different supply chains. Same head office.

The Operational Mandate

For a group running a portfolio of this breadth, the back-of-house is not a departmental concern - it is the operational spine that holds the whole business together.

The mandate for any platform serving Food Quest was clear:

1. Real-time visibility across every brand. Not one report per concept. One connected view.
2. Procurement at portfolio scale. Different suppliers, different volumes, different lead times - centralized without being flattened.
3. Forecasting and demand planning. As the group expands into Europe, the ability to plan ahead with accuracy becomes a growth-critical capability, not a convenience.

As the Food Quest team put it during the signing: "Supy has proven to be a very reliable software that will help us a lot, especially in the supply chain, forecasting, demand planning, and lots of other areas of our business. We're really looking forward to this partnership and to grow together with Supy- whether regionally or globally."

Where Supy Comes In

Supy is built for operators of precisely this profile - multi-site, multi-brand, where procurement and inventory decisions carry real financial weight every week.

For a group of Food Quest's composition, the value is concrete:

• One platform across the entire portfolio. ALBAIK, Denny's, TOTÓ, TATEL, and every concept the group opens next, all running on the same back-of-house infrastructure.
• AI-powered forecasting and procurement. Sales predicted at menu-item level. Purchase orders generated automatically against forecast and current stock. Food cost control as a system, not a reporting exercise.
• Live cost visibility. COGS, waste, and variance tracked in real time - not at month-end - across every concept.
• Infrastructure that travels. As the group enters new markets across Europe, the same platform, the same processes, and the same data flow go with it.

Hadi Ayar, who led the partnership on the Supy side: "We are so excited to work with a company like Food Quest. They have an amazing brand portfolio in the MENA region and in Europe. We're looking forward to showing them how Supy can help reduce their food cost in a much better way. Thank you to the team for placing their trust in Supy."

The Portfolio in Focus

Each brand in the Food Quest portfolio operates on different fundamentals - different volumes, different guest expectations, different cost structures. The platform has to serve each one on its own terms.

ALBAIK

A brand with genuine cultural weight - over 130 stores across Saudi Arabia, a rapidly growing UAE presence, and queues that follow it into every new market. ALBAIK's operational reality is defined by volume and consistency: high-frequency orders, tight margins, and a guest promise built on speed and value. Supy provides live food-cost visibility by location, invoice and delivery processing at scale, and forecast-driven procurement that keeps stock accurate across every high-traffic branch - with a data flow that extends as the brand does.

Denny's

An always-on operation in the truest sense: a 24/7 American classic whose Sheikh Zayed Road flagship earned global attention with Jensen Huang's visit. A round-the-clock kitchen with a broad menu leaves little room for imprecision - inventory control is the difference between a smooth service and a costly one. Supy brings ingredient-level tracking, real-time waste visibility, and AI-powered sales forecasting that lets the team plan for the breakfast rush and the late-night crowd with equal confidence.

TOTÓ

An Italian fine-dining concept co-founded by Rafael Nadal and Cristiano Ronaldo, arriving at Downtown Dubai's Autograph Collection with a European expansion behind it. Its operational reality: premium imported ingredients, minimal tolerance for error, and a guest experience that cannot absorb supply-side surprises. Supy protects that standard through precise recipe management, live cost-of-goods tracking on every plate, and a procurement layer that ensures produce, seafood, and specialty items arrive on time, in the right quantities, without waste.

TATEL

TATEL is TOTÓ's Spanish counterpart - internationally acclaimed, culinary-led, and backed by the same founding partners. The execution, however, is its own: a distinct sourcing profile, a highly curated wine and beverage programme, and the nightly precision fine dining demands. Supy gives the TATEL team unified control over food and beverage alike - bar inventory, recipe costing, and multi-supplier procurement - within a single platform the head office can see live.

The Road Ahead

The rollout is already underway across the Food Quest portfolio, with Supy's team working directly alongside Mohammed Faizal, Loay Farhat, and the wider Food Quest leadership.

This is the calibre of partnership Supy was built for - not a single-brand deployment, but a group-wide operational upgrade that scales with the ambition of the operator behind it.

For Food Quest, the next chapter is Europe. For Supy, the work starts now.‍
If you're running multiple brands, sites, or markets  and your back-of-house is still stitched together across separate tools, book a demo with Supy today.