How Donk Group Opened 10 Locations & 5 Brands In Time for Riyadh Season By Using Supy

“Supy streamlined our operations and supply chain, enabling Donk Group to open 10 locations for Riyadh Season effortlessly. A true partner in our success!”

Badr Alagmi – CEO and Owner

Products used

-25% COGS

+6% Profitability

100 hours saved

About The Donk Group

Donk Group is a trailblazer in the F&B industry, renowned for its innovative and diverse dining concepts. With a strong focus on Riyadh, the group operates a portfolio of popular brands, including Nevermind Burger and Shakes, One Way Burger, Took Look, Salata, THE HUNGER, and more. By catering to the fast-growing Riyadh market, Donk Group has built a reputation for delivering exceptional food experiences and operational excellence, setting new standards in the region. We are proud to have played a role in their growth.

Branches

12+

Operation Type

Multi Brand + Central Kitchen

Cuisine Type

Burger, Mexican, and Healthy

The Challenge

  • Multi-Brands Complexity: Managing unique menus and inventory for five diverse brands under one operation.
  • Tight Deadlines: Opening 10 locations in record time while ensuring seamless coordination.
  • Central Operations: Optimizing central kitchen and warehouse processes to support all locations efficiently

“Supy streamlined our operations and supply chain, enabling Donk Group to open 10 locations for Riyadh Season effortlessly. A true partner in our success!”

Badr Alagmi - CEO and Owner

The Solution

  • Simplified Multi-Brands Management: Supy provided Donk Group with a centralized platform to manage the unique inventory needs of all five concepts. Tailored workflows ensured accurate procurement and distribution for each location, reducing complexity.
  • Enhanced Speed and Coordination: With Supy’s real-time order management and automated tracking features, Donk Group streamlined the operational processes required to meet tight deadlines.
  • Optimized Central Kitchen and Warehouse Operations: Supy empowered Donk Group to effectively manage their central kitchen and warehouse inventory, enabling precise distribution to all locations. Real-time stock visibility minimized overstocking or shortages, while automated reporting improved operational efficiency.
  • Data-Driven Insights for Cost Control: Supy’s real-time analytics and reporting allowed Donk Group to monitor inventory levels, reduce wastage, and optimize costs. This helped them stay within budget while maintaining the highest quality standards.
  • Seamless Sales Syncing facilitated by integrating Supy with Fork POS, receiving sales data for reporting and depleting stock.

“Digitizing and controlling our procurement led to the biggest savings we’ve ever seen.”

Mazn Almesned - COO
See Procurement

The Results

  • 25% reduction of costs, thanks to tighter permissions & smarter ordering
  • A hundred hours of manual labour saved every month
  • 23% reduction in wastage through the reduction of over-ordering
  • 6% profitability increase

“Supy was a game-changer for Donk Group during Riyadh Season, helping us open 10 locations across five unique brands seamlessly. Their platform streamlined our operations, optimized inventory, and ensured smooth supply chain management, allowing us to focus on delivering exceptional dining experiences. Supy made our ambitious expansion a success!”

Badr Alagmi - CEO and Owner

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